Digital Summer Clinic

This week at OrbAid, I focused on creating content that highlights who we are as a company and the value we provide to organizations looking to improve sustainability and workflow efficiency. I spent much of my time writing scripts, planning visuals, and developing content for short promotional videos that explain OrbAid's AI-powered platform in a simple and engaging way. Working on these videos has helped me think more strategically about how to communicate complex ideas through digital marketing while creating content that connects with a professional audience. Another major focus this week has been preparing for the upcoming SP Innovation Summit in Novi alongside Kailyn Eighman, who gave a talk on July 9th about the use of AI in startups during the 5th week of the internship. As we get ready for the event, I have been assisting with marketing materials and content that showcase OrbAid's mission, products, and innovative solutions. Networking is a big challenge that I have be...

  We are currently in week 6, and there are only 3 weeks left until the internship ends. I am surprised to say that this summer has gone by quickly. We had a talk about the use of artificial intelligence within the digital marketing field; the mentors explained their advice on how to use it effectively and shared other tips to help us stand out in the industr y. I enjoyed attending the All Hands panel featuring Nicholas D. Woods, Tarun Gehani, Anne Marie D., and Kersten Kruse, M.S., who shared advice and information about using Artificial Intelligence within the marketing field. Listening to this made me curious, and it allowed me to apply it to my work tasks for OrbAid. Listening to this was a great learning experience, and I immediately applied some of the advice at home. I could not meet in person with my supervisor, so I spent my time experimenting with different AI tools and exploring new ways they could improve my workflow. Rather than using AI to complete work for me, I lear...

This week introduced me to one of my biggest professional challenges so far: time management. With the departure of my coworker, I have taken on the responsibility of completing all assigned tasks independently, which has nearly doubled my workload. This has required me to plan my days more strategically and prioritize projects to meet deadlines. Throughout the week, William Crane, my internship supervisor, trusted me with a wider range of responsibilities, including creating blog content, developing digital marketing strategies, improving customer outreach efforts, and supporting other marketing initiatives for OrbAid. Because of the increased workload, I was not able to complete the Google Analytics certificate as planned, but I intend to make it a priority once my current projects are under control. Although working independently has been challenging, it has also pushed me to become more creative, think critically through problems, and build confidence in managing multiple responsib...

  Week 4 This week was during the Fourth of July holiday, which made it more challenging to stay focused and maintain a regular work routine. Unlike previous weeks, I did not meet with my instructor face-to-face and instead completed my internship responsibilities remotely. Working independently required greater self-discipline, effective time management, and consistent communication to ensure I remained productive throughout the week. Although I missed the opportunity for in-person guidance, I was assigned a larger workload that kept me engaged. I continued working on marketing-related projects, content development, and supporting OrbAid's digital initiatives. Completing these tasks remotely helped me become more comfortable managing multiple responsibilities, prioritizing assignments, and staying accountable without direct supervision. This experience strengthened my ability to work independently while reinforcing the importance of organization and adaptability in a professional ...

  Week 3 Blog This week at OrbAid, I continued developing my understanding of B2B digital marketing by focusing on LinkedIn outreach and sales strategies. I explored methods for identifying and engaging potential clients, learned how personalized outreach can strengthen business relationships, and gained a better understanding of how LinkedIn can be used to support lead generation and brand awareness. This experience helped me see how strategic communication and consistent engagement contribute to long-term business growth. In addition to outreach efforts, I scheduled upcoming OrbAid blog content to maintain a consistent publishing schedule and support the company's content marketing initiatives. Planning and organizing blog posts in advance reinforced the importance of maintaining an active online presence while ensuring that sustainability and workflow automation topics are delivered to the appropriate audience at the right time. These activities strengthened my skills in content...

OrbAid Week 2 Blog This week at OrbAid has focused on taking initiative while working remotely. Since not every assignment is immediately available, I have learned the importance of being proactive by communicating with my CEO to understand what priorities need attention and where I can provide the most value. One of my primary responsibilities has been researching what makes OrbAid a solution that businesses and consumers want to adopt. I have also been analyzing how to tailor my LinkedIn content to the right audience by considering demographics, industry interests, and engagement patterns. In addition, I have been exploring how posting times affect viewer engagement while helping me make more strategic decisions when publishing content. Another major responsibility this week has been writing a 600–700-word sustainability-focused B2B blog post. Although the process can be challenging, it has strengthened both my research and professional writing skills. Developing a polished article r...