Week 6 blog

 

We are currently in week 6, and there are only 3 weeks left until the internship ends. I am surprised to say that this summer has gone by quickly. We had a talk about the use of artificial intelligence within the digital marketing field; the mentors explained their advice on how to use it effectively and shared other tips to help us stand out in the industry.


I enjoyed attending the All Hands panel featuring Nicholas D. Woods, Tarun Gehani, Anne Marie D., and Kersten Kruse, M.S., who shared advice and information about using Artificial Intelligence within the marketing field. Listening to this made me curious, and it allowed me to apply it to my work tasks for OrbAid.

Listening to this was a great learning experience, and I immediately applied some of the advice at home. I could not meet in person with my supervisor, so I spent my time experimenting with different AI tools and exploring new ways they could improve my workflow. Rather than using AI to complete work for me, I learned how important it is to use it as a tool to brainstorm ideas, overcome creative blocks, and become more efficient while still adding my own knowledge and creativity. One challenge I faced was finding the right balance between relying on AI and producing original work. It can be tempting to let AI generate everything, but I realized that the most valuable content comes from combining AI's speed with my own ideas, research, and understanding of the audience.

Another challenge this week was staying productive while working independently. Without meeting with my supervisor in person, I had to manage my own schedule, set daily goals, and make progress on my projects without constant guidance. This experience helped me become more disciplined and taught me the importance of taking initiative when working remotely. Instead of waiting for assignments, I looked for opportunities to improve my skills by learning more about digital marketing trends, content creation, and AI applications that could benefit future projects.

This week's discussion also changed the way I think about digital marketing. As AI continues to become more common in marketing, it is important to know how to use it responsibly while developing skills that make you unique. Whether it is creating content, analyzing data, or generating new ideas, AI can save valuable time, but it cannot replace critical thinking, creativity, or human judgment. These are the qualities that employers will continue to value, and I plan to keep strengthening them throughout the remainder of my internship.

As I enter the final three weeks of the internship, one of my main learning goals is to become more confident in applying AI to real marketing tasks while continuing to improve my communication and problem-solving skills. I also want to gain a better understanding of how AI can support long-term marketing strategies instead of simply creating content faster. By the end of the internship, I hope to leave with stronger technical skills, a larger portfolio of work, and a better understanding of how technology and creativity work together in today's digital marketing industry.

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